about us

Named in tribute to the legacy of American cultural leadership, Thirty-Fifth Productions is dedicated to building the future of live performance — boldly, collaboratively, and with purpose.

Founded by Justin Ellis and Matthew Winer, the company brings more than two decades of leadership experience from the Kennedy Center and the National Symphony Orchestra, where they produced nationally broadcast events, major cross-genre collaborations, and large-scale cultural initiatives. Today, Thirty-Fifth operates at the intersection of the performing arts and the broader entertainment industry, helping institutions, artists, and partners create work that resonates with contemporary audiences while sustaining long-term artistic vitality. 

We develop original projects, forge strategic partnerships, and advise cultural organizations on how to thrive in a rapidly changing landscape — expanding audiences, generating new revenue, and redefining what live performance can be in the 21st century.

Our work spans an integrated ecosystem:

  • Original Touring Productions — Creating original touring productions in partnership with artists, orchestras, and culturally resonant IP for audiences worldwide

  • Artist & Conductor Management — Supporting creative talent through strategic career development and project creation

  • Special Concert & Event Production — Producing major cultural events, cross-genre collaborations, and unforgettable live moments

  • Consulting & Institutional Strategy — Advising orchestras and performing arts organizations on programming innovation, audience engagement, and sustainable business models

  • Broadcast & Digital Media — Developing Performing Arts-driven television, streaming, and digital projects that extend live performance to global audiences 

Each of these areas reinforces the others, creating a holistic model that bridges nonprofit arts institutions and the wider cultural economy.

We believe the performing arts are not in decline — they are evolving. By honoring tradition while embracing innovation, Thirty-Fifth Productions is helping build a future where live performance remains vital, relevant, and essential for generations to come.

Our Partners